Video and Photo work for the launch of "The Arica" - A stylish yet highly functional longboarding fin designed and hand crafted by Good For You Fin Co. in Cape Town. “A modern approach to a classic style pivot fin. The Arica was created with classic lines and modern performance in mind. The clean curves are matched with an easy taper towards the tip, allowing for the fin to perform on the nose or the tail of the board. A special thanks to Jess De Smidt for being the motivation to explore this realm of fin design. It’s been a pleasure to work with Jess and let her surfing dictate the direction of the design”